Direct marketing policy


We conduct our direct marketing activity with integrity and respect and, critically, in ways that enable our sponsors, donors, volunteers, and friends to have control over the storage and use of their personal data.

We comply with EU GDPR data protection regulations and the Charity Commission Code of Fundraising Practice regarding direct marketing.


Explicit Opt-in based on informed consent
In compliance with EU GDPR our personal data storage and communication to sponsors, donors, volunteers, and friends requires explicit Opt-in based on informed consent.
The only exceptions are data arising out of the execution of our obligations to donors and sponsors such as the tracing and recording of donations or passing on student letters and grade report cards to their respective sponsors and legal requirements such as data required for gift aid processing in the UK.

No data sharing with another organization
Giraffe Project will NOT share data with other organizations regardless of whether data is sold or exchanged for free. 

No acquisition of data from third parties
Giraffe Project will NOT acquire data from Third Parties. This includes NOT acquiring the details of prospective donors and/or acquiring data to flesh out existing or prospective donor records

No Wealth and Giving Propensity Research
Giraffe Project will NOT conduct research to find out any information about a person’s financial position, property, previous donations to other organizations or their propensity for giving regardless of whether data is obtained from the public domain, or a publicly accessible source. 

No Profiling
Giraffe Project will NOT engage in profiling, research or screening, which may include age, interests, health, or ethical or similar assessments.

Very restricted use of public contact information records
Giraffe Project may use publicly available contact data for existing sponsors or donors who have given consent for being contacted in cases where a consented communication delivery failed (e.g. email or address no longer valid).

Best practice web usage tracking
Giraffe Project tracks visits on our website to monitor interest in Giraffe Project and our activities and to improve the content, layout, structure and findability and search engine rankings of our website.